Putting the Pieces Together for a Successful Ballot Measure
Placing a measure on the ballot requires a strong attention to detail, an understanding of the political process and ability to listen carefully to all points of view.
Preparation. DS&C makes sure time is spent working with the client to develop a capital plan that addresses both immediate and long-range project needs.
Analysis. Through quantitative analysis of tax rate impacts and voter survey research, critical questions are asked and analyzed:
- Is there voter support for the proposed projects?
- How sensitive are voters to various tax rates?
- What are the plusses and minuses of the upcoming election dates?
Execution. Finally, the finished plan is used to draft ballot language and develop a public information strategy.
